BSkyB , British Sky Broadcasting Group plc, in whom News Corp has an almost 40% stake, have announced that they will start providing online streaming service this year. The service will work through a set-top box, won't require a subscription and will eventually offer film and sports to go along with TV content
Avid just announced that the first version of Avid Studio for the iPad is now available on the Apple App Store. If you have been using Avid Studio at home for years and always wanted to use it on the road, now you will be able to, albeit in a lighter format. Avid Studio for iPad is priced at just $4.99 and is said to be easy enough for first-timers, yet sophisticated enough for more advanced editors.
Most businesses, brands, and marketers are looking for social media activity around their video programming these days, whether the videos themselves are traditional ads or more content oriented. But for a video to truly "go social," it's got to be designed from the ground up to actually deserve that social buzz
Boxee had already announced that they were going to to stop supporting the computer application, available for PC, Mac and Linux, they had made. But they never mentioned they were going to completely remove it from their site, yet, that is exactly what they've now done. Boxee is now focusing solely on the Boxee Box hardware since they believe that the future of the digital living room is not the PC.
When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated.
Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.
Two years ago, I took a look at Vzaar , an online video hosting & delivery platform,
The verdict is in: Online videos are the new marketing method for businesses, both small and large alike.
Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys
