The Web Video Company | Web Video For Business» Web Video Site Editor

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Web Video Site Editor — Fri, 18 May 2012 02:45:02 +0000

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they’ve already got integration initiatives with

Originally posted here: Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]

Web Video Site Editor — Fri, 18 May 2012 00:40:09 +0000

In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Web Video Site Editor — Thu, 17 May 2012 22:15:30 +0000

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

See the original post here:
Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

Web Video Site Editor — Thu, 17 May 2012 03:52:41 +0000

In yesterday’s

Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

Web Video Site Editor — Wed, 16 May 2012 23:32:23 +0000

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

See the original post: Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

TV Still Dominant Video Consumption Platform, For Now

Web Video Site Editor — Wed, 16 May 2012 21:45:21 +0000

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

Read the original: TV Still Dominant Video Consumption Platform, For Now

Adobe Cloud Gets Creative, Brings PrimeTime with it

Web Video Site Editor — Mon, 14 May 2012 19:05:21 +0000

I’m tracking several things coming from Adobe presently. The first is the announcement that the Adobe Creative Cloud is now live meaning you can pay a monthly fee for access to their Creative Suite 6 series of applications. Along with that there are also two new Touch Apps, but those are sold separately

See the original post here: Adobe Cloud Gets Creative, Brings PrimeTime with it

Online Video Advertisers Can Connect with Audiences Through Metrics

Web Video Site Editor — Fri, 11 May 2012 21:03:01 +0000

Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

Akamai and Kaltura Offer Video Best Practices for Video Analytics

Web Video Site Editor — Fri, 11 May 2012 01:21:58 +0000

While out casting my net in hopes of finding something interesting to tell you all about, I ran across a recent video over at the Kaltura Blog that was talking about Video Analytics best practices and I thought, gee, that’s some interesting stuff. Especially since my earlier video analytics article this week got such a ...

Amazon Looks for Web Series, Revision3 Gets Discovered & More GooTube Goodness [Reel Web #38]

Web Video Site Editor — Wed, 09 May 2012 05:15:25 +0000

This week on the Reel Web we discuss several video news items from the past week… Google Hangouts On Air launch to all users, the purchase of Revision 3 by Discovery Communications, Amazon looking for original video shows, and more changes