Research released by Publicis' VivaKi unit found that the most optimum video advertising models are the ones in which consumers can select the brands messages they want to receive.

A new marketing campaing for Hearst Magazines' Cosmopolitan title involves a user-generated viral video marketing component.

Audiovisual content is a great way for eCommerce retailers to communicate and nurture consumers.

Many video analytics tools count multiple user viewers from a single IP address as multiple views instead of a single view.

TD Ameritrade Holding Corporation has launched video campaigns that consist of three three-month seasons of "The Invested Life" web show.

Twenty percent of online video viewers click away from video content within the first 10 seconds of playback, so organization's video communications efforts should be designed with viewer abandonment in mind.

An industry best practice for distributing video email marketing messages involves incorporating the audiovisual content into a video landing page instead of embedding video content directly into the email message.

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Video SEO presents a huge opportunity for marketers to improve their search engine listings and to help organizations connect with an audience as consumers view more video content.

Increasingly there is a need for independent platforms that can work across video technologies, ad serving systems, web publishers, and content providers.