Cottonelle To Roll Over Tissue Results On Oscars

Kimberly-Clark’s Poise brand of adult incontinence products has launched a web video marketing campaign featuring a series of videos running at www.1in3likeme.com.

Charging For Hulu Comes With Problems

Viewers are drawn to the Hulu video site because it is easier to use, so broadcast outlets need to proceed with caution if they want to charge viewers for content.

For young activists, video is their voice

Young adults feel more comfortable communicating via online video.

Volkswagen, Audi Continue To Work Their Magic in Online Video

Four of the top ten entries on the “Top 10 Automotive Video Ads” for the week of March 1, 2010 were online video ads from either Volkswagen or Audi.

Small and Medium Businesses to Embrace Video Email Marketing

Email web video marketing campaigns boost conversion rates, reduce support and training costs and are a great way to share customer testimonials.

6 Ways To Get More Out Of Your Video Content

Online video can be optimized by placing a transcript of the video content onto a blog or website and incorporating captions into the video content.

Use This Video Vocabulary List

Common terms used by videographers and video production companies that web video marketers should understand.

Conversion Rates Increase with Video Emails; What About Its Costs?

Sixty-five percent of respondents to a GetResponse survey said that video email marketing campaigns have a “moderate or significant influence” on conversion rates.

4A’s: Unilever Exec Says Brands Must Move Past TV Spots

Marketers and advertising agencies need to think beyond the traditional television spot and reach consumers using social media.

E-Commerce Sites Freshen Up to Grow Sales

The “Website Design Strategies and Tactics” study found that 33.2 percent of eCommerce merchants plan to incorporate online video into their websites in 2010.

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