For most of our readers, video is something you deal with on a daily basis: shooting, editing, writing, marketing, etc. But for a lot of businesses and individuals, video still represents uncharted waters.
VEVO’s “Most Watched Videos of 2011” list is out, and it's an interesting list. Certainly there are the usual suspects you might expect, like Justin Beiber or Katy Perry, but that doesn't mean there aren't some surprises. Music videos continue to be a major driving force in the growth of online video, and it's worth ...
YouTube's new design changes gives a lot of new options for content creators who run their own channels. In this week's episode of Creator's Tip, we show you video producers some of the changes behind the scenes of our ReelSEO YouTube channel and some of the implications they hold for how we adjust our strategy ...
In Part 3 of our series on the Orabrush YouTube marketing story, I interviewed Orabrush Spokesperson Austin Craig to talk about how his company measures success with their video marketing strategy through ascribing values to the social activity around those videos – which we refer to here as "social video return on investment, or ROI ...
The Old Spice Man is back. Yes, he's still in a towel, but because it's Christmas season, he's also wearing a festive scarf. And he's traded the bathroom as a setting for something that is either a cabin in the woods or a sauna (or both).
Every week there are countless brands taking advantage of the word-of-mouth power of YouTube to spread ideas and thoughts about their company.
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily ...
Last weekend, an illness kept me cooped up in the house, and I ended up spending it watching emerging viral videos. That led to a Monday round up article to start your week with the weekend’s most buzzed-about videos
Apple has a pretty good history of creating memorable and popular commercials. It dates back to their now-infamous 1984 ad, and continues through to the “I’m a Mac, I’m a PC” ads from a few years ago. But lately, I’ve been a little burned out on ...
The content pool is growing, I think. When I first started writing this weekly viral video round up column, I would flag maybe seven or eight videos throughout the week as potential examples for us to talk about
