It is essential for web video marketers to understand that online video is not inherently viral; viral video marketing occurs when an online video has been successfully distributed.

How Advocate Health Care in Oak Brook, IL incorporates online video communications into the marketing mix.

Real estate brokers can leverage online video to help reach prospective home buyers and sellers through video SEO and SEM.

The average US web user spends about four hours per month on social media networks and Brightcove has found that video shared on social networks generates a higher engagement than other web video marketing content.

Qumu, a video platform provider, has created a new B2B video marketing campaign targeting IT professionals.

Marketers are still longing to create viral video marketing campaigns, even though only 1 in 500 online videos generate more than 500,000 views and enabling viewers to reach videos virally mean that marketers may be dedicating 30 to 50 percent of budget to distribution.

As online video advertising gains momentum, marketers are increasingly interested for video ad benchmarks to justify campaign budget and online video investment.

Six different ways marketers can create engaging video that has a strong chance of going viral in a viral video marketing capacity.

The highly-regulated pharma industry is slowly incorporating web video marketing into their marketing mix.

Video is the fastest growing rich media asset and the majority of online video content for English speaking nations can be displayed in .mov or .wmv format.s