Emerging online video trends include an explosion in the amount of video content created, the emergence of social video marketing, and hosting video content via the cloud.

Boston-based Beth Israel Deaconess Medical Center produces 50 new pieces of content - including online video - on a monthly basis as a way to become a medical health content resource.

Yahoo! commissioned a study to help digital marketers understand how they could take advantage of web video marketing, which is an evolution occurring on three fronts: video consumption habits, viewer content sharing and the actual video content.

Thirty-one percent of 2010 auto purchasers visited a dealer's website, with many consumers watching videos on the website.

New data published by Jumptap found that mobile video viewing takes place throughout the day as viewers "snack" on digital content, with lunchtime generating the highest amount of video viewing.

Video lead generation is using video with interactive multimedia and viewer tracking to generate detailed viewer engagement.

Beyond making sure that the video content gets in front of key viewers, marketers can look at a combination of factors - including click throughs, shares and general buzz - in terms of analyzing the performance of a web video marketing campaign.

A study conducted by Google, Compete and Polk found that 30 percent of luxury automobile shoppers viewed a video on their mobile device prior to purchasing their car.

A mobile video marketing campaign from Volvo generated a brand favorability increase of more than 240 percent.

BRUT has launched a new video series aimed at gaining market share from the AXE brand.