The Web Video Company | Web Video For Business

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Web Video Site Editor — Fri, 18 May 2012 02:45:02 +0000

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. They give a good list of reasons as to why you would want to integrate and a list of content management systems (CMS) they’ve already got integration initiatives with

Originally posted here: Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

YouTube Finally Adds Google+ Share Button? What The Heck?

Web Video Tech — Fri, 18 May 2012 01:00:34 +0000

It’s taken awhile for Google-owned YouTube and Google-owned Google+ to get the two married properly.

Your Social Media Marketing Strategy isn’t Complete w/o Video [Creator's Tip #39]

Web Video Site Editor — Fri, 18 May 2012 00:40:09 +0000

In this week’s Creator’s Tip video, we talk to Nathan Engels, the creator of www.WeUseCoupons.com and contributor to

Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Web Video Site Editor — Thu, 17 May 2012 22:15:30 +0000

iYogi Insights just put out some research in regards to the effectiveness of the Freemium business model and I combed through it and pulled out all the bits that had to do with online video for you. There’s loads of other info available as well if you want to read the Consumer Adoption Of Freemium Products And Services research

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Video Generates Highest Conversion Rates Among Freemium Content Marketing Models [Research]

Learn Filmmaking and Celebrate Creative Video at Vimeo Festival + Awards in June

Web Video Tech — Thu, 17 May 2012 20:05:24 +0000

To be sure, YouTube is the most-visited place for videos, but it’s good to know that there’s a place like Vimeo out there that is a little more focused on the techniques of video creation.

Viddy Review: Produce Micro-Videos with this Instagram-Like Mobile Video App [Reel Rebel #2]

Web Video Site Editor — Thu, 17 May 2012 03:52:41 +0000

In yesterday’s

Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

Web Video Site Editor — Wed, 16 May 2012 23:32:23 +0000

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

See the original post: Coca Cola & Peugeot Exhibit Content Marketing Leadership with UK Video Marketing Campaigns

TV Still Dominant Video Consumption Platform, For Now

Web Video Site Editor — Wed, 16 May 2012 21:45:21 +0000

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

Read the original: TV Still Dominant Video Consumption Platform, For Now

Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Web Video Tech — Wed, 16 May 2012 17:00:02 +0000

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.

Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]

Web Video Tech — Wed, 16 May 2012 09:30:39 +0000

This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics. Click here to watch this video

The rest is here: Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]