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Web Video Production Industry Updates

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Otter Media Unites Video On Demand Services With New Brand Called Ellation

The Chernin Group and AT&T ’s Otter Media venture owns a controlling stake in YouTube network Fullscreen , and now, another one of the venture’s big projects is taking shape. As reported by Variety , Otter Media has announced Ellation , an umbrella brand that will encompass several video on demand services. Ellation’s network will ultimately include “between 30 and 50 separate niche online video channels appealing to highly engaged audiences willing to pay for premium content,” according to Variety’s sources

Read More: Otter Media Unites Video On Demand Services With New Brand Called Ellation
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The ‘Deadpool’ Trailer Gets Its Own Trailer, Pushes Fans To Pinterest

Movie trailers are a big deal on YouTube , so 20th Century Fox decided to get in on the hype in a meta-twisted way.

See the original article here: The ‘Deadpool’ Trailer Gets Its Own Trailer, Pushes Fans To Pinterest
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Mashable Gets Into The Vertical Video Trend, Interviews Cronut Creator

Mashable is embracing a more mobile-friendly video format.

See more here: Mashable Gets Into The Vertical Video Trend, Interviews Cronut Creator

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