Engagement, Not Views, is Driving Today’s YouTube
We all are a bit guilty of checking out a video’s view count and using it as its one and only metric for success.
Tag: ad age
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The Most Shared Online Video Ads For February 2012
Super Bowl commercials unsurprisingly dominate February’s Global Ads Chart.
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The Online Video Explosion In Brazil Has Advertisers Paying Attention
The Online Video Explosion In Brazil Has Advertisers Paying Attention
Last week, Advertising Age published a piece about the growth of YouTube in Brazil.
The Online Video Explosion In Brazil Has Advertisers Paying Attention
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Top 20 Online Video Ads Of 2011 According To Shares
There is no doubt that 2011 has been an epic year for social video.
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Black Friday Ads & Small Business Saturday Stories & Cyber Monday Deals, Oh My!
Do you suppose we’ll see many Black Friday ads, Small Business Saturday stories, and Cyber Monday deals this week?
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A Sneak Preview Of The TED Ads Worth Spreading Challenge For 2011
Back on Oct. 19, 2011, Ronda Carnegie, Head of Global Partnerships at TED, announced on the YouTube Blog that TED and YouTube were teaming up for the second year to present their challenge called “ Ads Worth Spreading .” Last year’s winners included “ The Girl Effect: The Clock is Ticking ” from the NIKE Foundation. This 3-minute ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause.
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Ad Age Publishes New Top 10 Viral Video Ads Of All Time
AdAge, one of the most respected marketing and advertising publications in the world, has just updated their list of the top 10 viral video ads of all time . The list is ordered based on total view counts, and while new branded online videos have scored major hits in the last year, several “classic” viral video ads remain in the top ten.
