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Tag: ad-age-mobile

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When's Prime Time in Mobile? Same as TV

Data from third-party ad server Media Mind found that mobile web and apps are used most during the evening between 7 p.m. to 9 p.m.

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Mobile-TV Advertising to Reach $1.4 Billion by 2015, PricewaterhouseCoopers Projects

The number of people viewing video content via a mobile appliance will grow from 52.5 million in 2015 from 17.6 million in 2010, with mobile video marketing spending growing to $1.4 billion by 2015.

Read the rest here: Mobile-TV Advertising to Reach $1.4 Billion by 2015, PricewaterhouseCoopers Projects