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Tag: adap-tv

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Online Video Advertisers Spend Money How, And Where? [Study]

Digiday and Adap.tv have found some interesting feedback from brands, advertisers, agencies, and publishers about how and where the money is spent in online video advertising.

Read more here: Online Video Advertisers Spend Money How, And Where? [Study]
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Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.

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Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to breath so I could do this piece.

Read the rest here:
Top 5 Video Advertising Network Recommendations August 2012
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Top 5 Video Advertising Network Recommendations July 2012

On Friday, I talked about the

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Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. Granted, this is based on last month, but new to the article this month are graphs showing you how the top online video advertising networks have been doing month-to-month. As you know by now I like to take a look at the comScore Video Metrix numbers for the video ad networks and then give my recommendations based on those and my personal thoughts

Original post: Record 11 Billion Video Ads in June: My Video Ad Network Recommendations
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Weekly Online Video News Roundup - Super Hot Summer Starts Edition

Summer roared into Wisconsin with highs in the mid-90s which, of course, meant my home office was unbearable and I had to try and escape as much as possible to cooler airs (and beverages). It's just 80 degrees in the office today so I thought I would quickly knock out the news round up before the mercury spikes and I have to run for refreshment

Original post: Weekly Online Video News Roundup - Super Hot Summer Starts Edition
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List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising.

Go here to see the original: List of Connected TV Video Advertising Networks, Services, and Offerings
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Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers

Adap.tv has been, in my personalized video ad network rankings system , in third place for some time.

See the article here: Adap.tv Adapts to App Mentality with Awesome New App Center for Online Video Ad Buyers
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Metrics and Bundling Key to TV/Online Video Advertising Convergence

A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.

See the original post here:
Metrics and Bundling Key to TV/Online Video Advertising Convergence
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Video is Now Working: Publishers & Advertisers Get it, and Taboola is Proof

The video industry is growing fast. According to eMarketer

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