It’s a digital world.

Lately it seems like I'm always finding a great example of branded content.

As usual, there was plenty of news in the online video world this past week. And as usual, you were probably a bit too busy to keep up with all of it. We saw more major updates to YouTube's design and services, some important Google Plus news, and a whole lot more.

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.

There have been several reports talking about increased effectiveness of ad campaigns when they go cross platform. Some have included TV, print and other media as well as online.

According to Mediapost, streaming video ads for the Super Bowl XLVI videocast will be more than the average TV-based Super Bowl ad, around 1.5 times as much. What does that say about the importance and maturity of online video advertising

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and how the future of "content as marketing" is very bright indeed.

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.

Alexei Oreskovic of Reuters reports that “roughly 60 hours of video is now uploaded to YouTube every minute.”

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next with new media devices, as well as what the mobile market needs from advertising