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Tag: advertising

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Howcast Guides Viewer Interest & Discovery with New Site: CEO Jason Liebman Provides Insight [Interview]

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.

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Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]

This week the Reel Web covers a lot of topics including YouTube’s venture into providing premium content, the stats on video sharing apps on mobile devices as well as a couple quick resources on monetizing your videos and looking at your video analytics. Click here to watch this video

The rest is here: Video Paywalls, Mobile Momentum, Optimizing Views & More [Reel Web #39]
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The Rise of Mid-Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team (really, there’s just two of us at present)

See original here: The Rise of Mid-Roll Means Good Things for Video Advertising
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Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely

Tribeca Film Festival is going digital with the help of Brightcove.

Read more: Tribeca Film Festival Goes Digital with Brightcove, Expands Reach Immensely
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Nintendo Entertainment System FINALLY Gets Google Maps

Google is the best of all innovators in the world and today they’ve proven it once again, they’ve brought Google Maps to the 8-bit classic gaming console the Nintendo Entertainment System. All praise Nintendo Power! Have you ever been lost in Zelda and wished you could just load up a map app to find your ..

View post: Nintendo Entertainment System FINALLY Gets Google Maps
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Google+ Profiles Finally Get ‘Reel’ YouTube Channel Integration Friday

We’ve written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp – BUT, not YouTube.

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Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...

Read more from the original source: Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together
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Streaming Video On-Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops physical disc rentals.Sure, rentals of DVD and Blu-Ray discs totaled ...

More here: Streaming Video On-Demand to be King of Entertainment as Disc Fall?
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How To Build & Boost Your Brand’s YouTube Channel Presence

In our opinion, all brands should have a presence on YouTube.

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Video Email Marketing Has Finally Arrived – The Case for Video in Email: Part 1

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.

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