YouTube has been pretty consistent about actively updating platform features and tools that make advertisers’ and content producers’ jobs easier. Recently, YouTube expanded custom thumbnails to more partners, enabled TrueView InStream for mobile, and gave partners the ability to swap out their usernames with their Google+ profile names. Still, many advertisers lay their heads upon their pillows at night and dream of the features that have yet to roll out… Read on for a list of the functionality and tools we hope for, and please add to the wish list in the comment thread below

Yesterday, on the Google Mobile Ads blog, Phil Farhi, group product manager at YouTube, announced that TrueView in-stream video ads have expanded their reach to mobile devices. TrueView in-stream videos can appear on YouTube Videos (Watch pages on YouTube), on video publisher pages in the Google Display Network (includes YouTube), and on video publisher pages ...

When you're a brand and you've turned to video for your advertising needs, you might like to know how exactly those videos are performing.

The first few sections of the YouTube Advertiser Playbook play out like a mini-Creator Playbook.

Google generated $36.531 billion (with a “b”) in advertising revenue in 2012 . The majority of that advertising revenue came from Google Adwords, the company’s main advertising product that allows any individual with an internet connection, a Google account, a means of payment, and a few minutes to spare the opportunity to advertise his or her product or services in a variety of ways across Google search results and targeted sites within the Adwords program. Adwords is obviously an incredibly successful product

This week on The Reel Web we're going to be cover a few online video industry news items from the past week including more research that shows an increase in advertiser/marketer spending towards online video. We'll also be taking a look at a recent YouTube partner survey that seems to hint at a new idea for promoting Partner videos.

You can’t run for dogcatcher these days without a YouTube campaign.

If you are trying to get the most out of your online video marketing and advertising campaigns and are using Google Adwords then you need to set some time aside later today for the Google Hangout On Air which is set to be all about Adwords for Video.

This week on the Reel Web we discuss changes YouTube has made to

This morning, Baljeet Singh, YouTube group product manager, introduced a number of new products, resources, and tools aimed at helping “even more businesses play big with video.”