A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.
See the original post here:Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys
Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.
Social is a gigantic part of the online video marketing equation--at least, if you're doing it right it is. For individual video creators, that can mean a lot of your work time is spent on Facebook instead of making videos. For video marketing consultants or agencies--those with many clients, each of whom needs help marketing their videos--it's an even bigger time cost.
After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about?
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year
Break Media and Advertiser Perceptions Inc. got together and published a new report on how advertisers plan on spending for video ads in 2012 as well as their expectations and actual spends for 2011
Some advertisers have been holding off becoming video advertisers, and many have been limiting their spending for a variety of reasons.
Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves more as "dog people" would have to admit that videos with cats do quite well
