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Tag: aol

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AOL Survey Found 20% Of Ad Buyers Increased Their Mobile Video Spend In 2015

Mobile video advertising spend will reportedly hit $159 billion across the globe by 2018 . And a new survey by AOL Platforms found ad buyers are already shifting more dollars to the mobile video format. In its “Crossing the Programmatic Buyer-Seller Divide” survey, AOL Platforms discovered 20% of ad buyers increased what they spent on mobile video advertising in 2015.

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AOL Survey Found 20% Of Ad Buyers Increased Their Mobile Video Spend In 2015
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Report Finds Marketers Are Moving 10% Of Their TV Budgets To Digital

Television advertising has received a blow from the digital industry. According to AOL ’s newest State of the Video Industry report for 2015, ad buyers are shifting about 10% of their overall television advertising budgets to digital platforms. AOL surveyed about 300 agencies, brands, and publishers across the U.S., nine out of ten of which took money away from TV budgets to afford more digital advertising opportunities

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Snoop Dogg, AOL Partner For Sports Web Series

AOL already distributes a plethora of celebrity-powered web series, and now, it has teamed up with an entertainer who may be its most famous creative partner today. The tech giant has announced a partnership with Snoop Dogg , who will create and star in a series that will focus on his charitable efforts. AOL did not share a title or an exact release date for Snoop’s series, but it did offer a few descriptive lines.

Excerpt from: Snoop Dogg, AOL Partner For Sports Web Series
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AOL Video Chief Dermot McCormack Exits Company

AOL ’s video department has lost one of its top executives.

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AOL Video Chief Dermot McCormack Exits Company
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James Franco Is Walter White And Carrie Bradshaw In Season Two Of ‘Making Of Scene’

James Franco is back, and he’s Making A Scene once again.

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List of Video Search Engines and Video Search Web Sites (Updated)

YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want

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List of Video Search Engines and Video Search Web Sites (Updated)
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Is 'Attention' the New Metric Video Advertisers Need to Pay Attention To?

Impressions have always been the standard metric when it comes to video advertising, but there's a new KPI in town - the 'Attention Index'. This measures the shift in consumers’ attention, and the impact that has on ad effectiveness. Is 'Attention' the new metric the video advertising industry needs?

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“2 Point Lead,” AOL’s Newest Daily Series, Combines Sports With Comedy

AOL has recently made daily news series a significant part of its programming slate.

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AOL And FOX Sports Team Up To Co-Develop, Distribute Content

A pair of media companies have announced their plans for some sports-related teamwork.

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AOL And FOX Sports Team Up To Co-Develop, Distribute Content
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TechCrunch Joins Daily News Video Trend With “Crunch Report”

TechCrunch , which reports on the biggest stories in the technology and startup communities, is adding its name to the list of outlets with their own daily news program. The AOL-owned publication has launched the Crunch Report , a short, pithy, and easily digestible daily news program

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TechCrunch Joins Daily News Video Trend With “Crunch Report”
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