The "It's morning somewhere" mobile video marketing campaign from Kelloggs uses QR codes on the back of cereal boxes to showcase 13 different videos, resulting in 38,000 played videos to date.
Representatives from Zenith Media and Aegis Media said that brand-focused clients, especially those in the consumer packaged goods category, are growing their investment in online video advertising due in part to audience diversification of media content consumption.
The four key components to a successful video advertising strategy are content optimization, audience targeting, distribution frequency, and cross-media optimization.
