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Tag: associates

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Non-Traditional TV Viewing Surges

Howritz Associates found that 31 percent of US urban residents view TV content on computer/laptops, mobile devices or tablets.

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Online Viewers Decrease TV Time, Up Video Watching

According to research published by Frank N. Magrid Associates on behalf of YuMe found that as television advertising dollars were reallocated to online video advertising, brand reach was extended.

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Online Viewers Decrease TV Time, Up Video Watching