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Tag: audience

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Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer them a way to opt-out of data collection for advertising and other reasons.

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Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?
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Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. Granted, this is based on last month, but new to the article this month are graphs showing you how the top online video advertising networks have been doing month-to-month. As you know by now I like to take a look at the comScore Video Metrix numbers for the video ad networks and then give my recommendations based on those and my personal thoughts

Original post: Record 11 Billion Video Ads in June: My Video Ad Network Recommendations
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Cat Videos Will Be Scratching Into Their Own Festival In August

It was only a matter of time, I suppose, before cat videos got so popular and ubiquitous as to command its own festival, where cat aficionados could gather into one place and share their love of kitty mischief and cuteness.

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Reaching Wider Audiences & Creating Discussion Through Video: The YouTube Advertiser Playbook - Part 6

There is nothing better than posting a video on YouTube and getting a discussion started, creating a dialogue about the content you created.

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Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox , who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, the non-interactive ones.

Read the original: Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox
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Unruly Unleashes 1st Ever Social Video Lab to Help Brands Predict Social Video Viability

Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.

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Why Does YouTube's Video View Counter Freeze at 301 Views? Mystery Solved...Sort Of

Hey, people who watch YouTube regularly can rejoice...the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been...somewhat revealed.

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Teens Smaller Percentage of Online Video Viewers Than You Might Think

I was reading through Surviving the Upfronts in a Cross Media World from comScore and I found some interesting things in it. You'll recall I did some coverage of the NewFronts and Up fronts

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Online Video Increases TV & Cable Network Brand Engagement

ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.

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Philip DeFranco Wants To Share His Audience With Other Creators

In the middle of all this “Save YouTube” hyperbole being thrown around by creators who have seen their view counts go down because of the changes to the site, there is one major partner who seems to always be thinking ahead and looking for ways to evolve.

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