There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer them a way to opt-out of data collection for advertising and other reasons.
It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. Granted, this is based on last month, but new to the article this month are graphs showing you how the top online video advertising networks have been doing month-to-month. As you know by now I like to take a look at the comScore Video Metrix numbers for the video ad networks and then give my recommendations based on those and my personal thoughts
It was only a matter of time, I suppose, before cat videos got so popular and ubiquitous as to command its own festival, where cat aficionados could gather into one place and share their love of kitty mischief and cuteness.
There is nothing better than posting a video on YouTube and getting a discussion started, creating a dialogue about the content you created.
Jivox , who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, the non-interactive ones.
Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.
Hey, people who watch YouTube regularly can rejoice...the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been...somewhat revealed.
I was reading through Surviving the Upfronts in a Cross Media World from comScore and I found some interesting things in it. You'll recall I did some coverage of the NewFronts and Up fronts
ComScore recently released some new findings about How Multi-screen Consumers are Changing Media Dynamics for the Coalition for Innovative Media Measurement (CIMM). The report examines survey results regarding cross-media consumption on the Internet, TV and mobile devices.
In the middle of all this “Save YouTube” hyperbole being thrown around by creators who have seen their view counts go down because of the changes to the site, there is one major partner who seems to always be thinking ahead and looking for ways to evolve.
