I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all off ...

A new deal between Havas' Adnetick unit and Adap.tv will enable marketers to target video advertising based on the audiences they want to reach instead of the programming viewers are watching.