Ford Motor Co. is moving away from IAB units and banner ads to integrating online video content into their marketing mix because the audiovisual content is more impactful.

The benefit of mobile video marketing is that the audiovisual content becomes the messages main emphasis.

Marketers are integrating video email marketing components into their email marketing campaigns because the audiovisual content is more likely to generate a higher conversion and purchase rate compared to static messages.

An industry best practice for distributing video email marketing messages involves incorporating the audiovisual content into a video landing page instead of embedding video content directly into the email message.

For web video marketing content distributed via the YouTube video sharing site, the YouTube Insights analytics feature can marketers determine if the audiovisual content effectively engaged viewers.