Representatives from Zenith Media and Aegis Media said that brand-focused clients, especially those in the consumer packaged goods category, are growing their investment in online video advertising due in part to audience diversification of media content consumption.

Facebook users can now earn Facebook Credits in exchange for viewing Clorox video ads on the social networking site.

The MLB Fan Cave project seeks to introduce baseball to new audiences through online video content that illuminates the personalities of Major League Baseball players.