It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts.
Online Video has become an outlet for the automotive enthusiast to create a memory of a track day and to do a little showing off to online enthusiasts on forums, blogs and YouTube.
A mobile video marketing campaign from Volvo generated a brand favorability increase of more than 240 percent.
Originally posted here:Some brands are better than others at viral video.
When you think of YouTube, you don’t necessarily think of the automotive industry. You think of viral videos such as Rebecca Black’s Friday or other such videos that tend to generate a ton of views and a lot of controversy. However, for a while now, YouTube has been a great starting point for companies in the automotive industry that want to show off their latest and greatest by showing off their products in videos that go viral within the community.
