comScore put out their 2010 Canada Digital Year in Review report last week and I quickly rifled through the first 30 pages to get to the good stuff, video usage! It turns out that Canadians really dig online video.

Everyone loves watching videos online.

According to data from the January 2011 comScore Online Video Rankings report, the average video advertisement lasts for 24 seconds.

Watson Quality Ford, a Mississippi-based car dealership, increased their average visitor engagement rate by incorporating online video into interactive ad units.

Social media sites continue to play a major role in video marketing trends, with Facebook and Twitter users not only providing more traffic to online video content, but these users spend more time viewing video than the average web user.

Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.