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Tag: behavioral

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SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video

I recently got some time with SundaySky's President and Chief Revenue Officer, Jim Dicso, to talk about their SmartVideo product which offers real-time personalized video to better engage and connect with consumers.

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SundaySky SmartVideo Gives Companies the Power to Really Connect with Consumers Through Video
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Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile

See more here: Four Digital Advertising Startups To Keep An Eye On
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Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with

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How to Grow Video Views & Increase Video Ads – Tips From AOL Video

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video’s head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and a deep understanding of data

The rest is here: How to Grow Video Views & Increase Video Ads – Tips From AOL Video
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Eyeview Dynamically Serves Up Video Ads Personalized By Demographic

While there’s plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television–that is to say, they’re created as a one-size-fits all solution. A brand makes a commercial, and we all see that same spot no matter who or where we are.

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Eyeview Dynamically Serves Up Video Ads Personalized By Demographic

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