The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

Back in 2009, 37% of North American companies used video for content marketing.

Last year, brands were still spending more money on regional newspaper advertising and classified press ads than on digital display ads like banners, video and social. Given that the internet as a whole has cut a swath through other media to become the UK’s biggest advertising channel, this seems fairly unbelievable. On closer inspection, however, perhaps not

Lately it seems like I'm always finding a great example of branded content.

As usual, there was plenty of news in the online video world this past week. And as usual, you were probably a bit too busy to keep up with all of it. We saw more major updates to YouTube's design and services, some important Google Plus news, and a whole lot more.

20th Century Fox has teamed with Big Frame , a YouTube talent company, to produce videos promoting their new movie Chronicle opening on February 3.

Katalyst Media was founded by Ashton Kutcher and Jason Goldberg in 2000.

The original channels are coming in fast now.

I think I'm going to write an e-book...

Back in 2001, Internet video for me was watching movie trailers, and there was no thought that anything longer, or anything of more substance, would be coming along soon.