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Tag: branded video

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Three Big Reasons Why Every Brand Needs an 'About Us' Video

While many companies understand the value of traditional video content, like a sales and marketing video, or a training video, they are just now starting to realize the incredible value of an 'About Us' video. The great thing about an 'About Us' video is that it’s so versatile; it can be used for marketing and branding, as well as recruiting and educating

Continue reading here: Three Big Reasons Why Every Brand Needs an 'About Us' Video
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5 Best Branded Instagram Videos of the Week: 5th April 2014

Coca-Cola takes us around the world on a can, Barbour goes color crazy, JetBlue recruits a ton of pigeons in a bid to reach out to the weary frequent flyer, Jaguar goes all British again, and Cirque du Soleil performers wow us with their training routines. Watch these, and other best Instagram videos of the past 7 days

Read more here: 5 Best Branded Instagram Videos of the Week: 5th April 2014
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5 Best Branded Vines of the Week: 2nd April 2014

The best Vines of the last 7 days include Dunkin Donuts teasing us with some April Foolery, Samsung Mobile helping a pudgy puppy on his way to fitness, Samsung Camera and its never-ending camera loop, and Coca-Cola with its solution to that old-age problem of too many napkins but not enough soda.

Excerpt from: 5 Best Branded Vines of the Week: 2nd April 2014
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The Top 20 Most Shared Online Video Ads For March 2014

To the surprise of absolutely no-one, that 'First Kiss' video, the one that 74 million of us watched last month, was also the most shared video ad across Facebook, Twitter and the blogosphere. Video ads for phones, charities, animals, and cars also did very well too.

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Kurt Hugo Schneider’s Great Video For Buick Was Shot In One Take

Kurt Hugo Schneider is no stranger to branded content , but his latest sponsored video might be his best yet. The multi-talented musician/producer/YouTuber has released a new beat using nothing but a bunch of basketballs and a Buick .

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2013 - The Year of the Branded Video Explosion

Last year generated over 40% of all branded video views since the beginning of 2009. It took, on average, 2 million views just to make the top ten list each week and more campaigns topped 1 million views than ever before.

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Branded Videos Received 8.3 Billion Views In 2013

Consciously or not, online video viewers took in a lot of branded content in 2013. According to a study from Visible Measures , branded videos scored 8.3 billion views in 2013, an increase of 44% over 2012. The study reveals that 6.5 billion branded views came from campaigns launched in 2013 , with a pair of nine-digit videos–Samsung’s ‘The Big Game’ and Turkish Airlines’ ‘The Selfie Shootout’–leading the way.

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7 Best Branded Instagram Videos of the Week: 20th March 2014

Taco Bell shows off its new breakfast menu, ToyotaUSA takes us on a daydream, Peanuts launch their new movie, and Oreo cookies celebrate St Patrick's Day.

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7 Best Branded Instagram Videos of the Week: 20th March 2014
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Spain: International Video Campaigns Most Successful in 2013

A great viral video marketing campaign can reach audiences all over the world - as long as they have access to the internet. Sites like YouTube, Facebook and Twitter mean that a video can make an impact in many an overseas market. Let's take a look at the big viral hits in Spain in 2013.

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Spain: International Video Campaigns Most Successful in 2013
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73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]

In a new report, 73% of consumers confirmed that they were more likely to buy a product or sign up for a service if they first watched a business video that explained the product to them. A staggering 96% said that video content was useful when making purchasing decisions online

Read more: 73% of Consumers More Likely to Make a Purchase After Watching a Video [Report]
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