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Tag: branded video

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YouTube Star Rosanna Pansino Teams With Cake Company For Branded Tutorials

Rosanna Pansino will help one of the world’s biggest cake decorating companies up its online video strategy.

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YouTube Star Rosanna Pansino Teams With Cake Company For Branded Tutorials
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YouTube Clarifies Its Branded Content Policy

Back in October 2014, YouTube CEO Susan Wojcicki explained how she didn’t want to let the online video site’s business concerns replace YouTube’s unique offerings for creators. But now, the site has clarified

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YouTube Makes It Harder For Creators To Produce Branded Content

Back in October 2014, YouTube CEO Susan Wojcicki explained how she didn’t want to let the online video site’s business concerns replace YouTube’s unique offerings for creators. But a new policy implemented by the Google-owned video property may be doing just that. According to Digiday , YouTube has revised its paid product placements documentation to prohibit graphical title cards from appearing on creators’ videos.

More here: YouTube Makes It Harder For Creators To Produce Branded Content
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Justin Bieber, Veronica Mars Rule 2014′s Top Branded Instagram Videos

While some brands are noticing the efficacy of Facebook video , many companies are also paying attention to

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'First Kiss' Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.

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'First Kiss' Most Viewed Video Advertising Campaign of 2014
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300+ Hours of Video are Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.

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300+ Hours of Video are Uploaded to YouTube Every Minute
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What Can Coke And Pepsi Teach You About Branded Video Content On YouTube?

For some brands, their biggest concern regarding online video isn’t how their videos are driving brand engagement, but vice versa. These are the brands that ask, “How are our fans are helping spread the word about our brand and what does that look like in terms of actual reach?” YouTube analytics software company ZEFR recently conducted an interesting experiment to see if it could answer that question using data it gathered from videos about the two companies involved in “the Cola Wars” — Coca-Cola and Pepsi

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What Can Coke And Pepsi Teach You About Branded Video Content On YouTube?
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8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video

Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier

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8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video
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Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.

More here: Top Ten Video Ads on YouTube, Apparently: September 2014
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5 Quick Wins For Promoting Your Brand on YouTube

To create a strong presence on YouTube, you need to implement an effective branding strategy right across your channel. Get that message right, and you'll have visibility and consistency wherever your video content shows up on YouTube.

See the original post here: 5 Quick Wins For Promoting Your Brand on YouTube
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