Justin Bieber, Veronica Mars Rule 2014′s Top Branded Instagram Videos
While some brands are noticing the efficacy of Facebook video , many companies are also paying attention to
Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.Read this article:
Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.
For some brands, their biggest concern regarding online video isn’t how their videos are driving brand engagement, but vice versa. These are the brands that ask, “How are our fans are helping spread the word about our brand and what does that look like in terms of actual reach?” YouTube analytics software company ZEFR recently conducted an interesting experiment to see if it could answer that question using data it gathered from videos about the two companies involved in “the Cola Wars” — Coca-Cola and PepsiLink:
Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier
Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.
More here: Top Ten Video Ads on YouTube, Apparently: September 2014
Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.SSee the original post here:
There are a number of companies that help connect brands to relevant YouTube content creators, and one of those companies is standing out by producing a huge amount of branded video. FameBit , which offers a streamlined platform for both advertisers and YouTubers, had a prolific July.Original post: In July, FameBit Produced 1,000 Branded Videos For YouTube Creators
‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.
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The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.Read more from the original source: 5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl