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Tag: branded video

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'First Kiss' Most Viewed Video Advertising Campaign of 2014

Who would have thought that a black and white ad about total strangers kissing would have generated 157 million views and beat Nike, Samsung, and Budweiser to become the most viewed video advertising campaign of 2014? We take a look back at some of the other most successful video ads of the year.

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'First Kiss' Most Viewed Video Advertising Campaign of 2014
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300+ Hours of Video are Uploaded to YouTube Every Minute

Google has confirmed that an incredible 300+ hours worth of video content is being uploaded to YouTube every minute. That's the equivalent of 12.5 days worth of uploads every 60 seconds! That's an amazing opportunity for brands, particularly in terms of earned media.

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300+ Hours of Video are Uploaded to YouTube Every Minute
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What Can Coke And Pepsi Teach You About Branded Video Content On YouTube?

For some brands, their biggest concern regarding online video isn’t how their videos are driving brand engagement, but vice versa. These are the brands that ask, “How are our fans are helping spread the word about our brand and what does that look like in terms of actual reach?” YouTube analytics software company ZEFR recently conducted an interesting experiment to see if it could answer that question using data it gathered from videos about the two companies involved in “the Cola Wars” — Coca-Cola and Pepsi

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What Can Coke And Pepsi Teach You About Branded Video Content On YouTube?
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8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video

Social media is the perfect vehicle for promoting video content, whether it's yours or something uploaded by another creator. Automating the process via a good social tool makes the process even easier

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8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video
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Top Ten Video Ads on YouTube, Apparently: September 2014

Dogs, viral internet sessions, shiny new pieces of tech, and Derek Jeter's retirement all feature as the subjects of the most viewed video ads on YouTube for September 2014. We also see the appearance of the first Christmas commercial, from none other than Kmart.

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Travel Videos Take Off on YouTube and Land in Exotic Places

Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. According to a recent study, two out of three U.S

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Travel Videos Take Off on YouTube and Land in Exotic Places
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In July, FameBit Produced 1,000 Branded Videos For YouTube Creators

There are a number of companies that help connect brands to relevant YouTube content creators, and one of those companies is standing out by producing a huge amount of branded video. FameBit , which offers a streamlined platform for both advertisers and YouTubers, had a prolific July.

Original post: In July, FameBit Produced 1,000 Branded Videos For YouTube Creators
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The Top 20 Most Shared Online Video Ads For July 2014

‘La La La (Brazil 2014)’ topped the chart of the most shared global video ads of July 2014, the same month that it beat Volkswagen’s ‘The Force’ to become the most shared ad of all time. The Shakira/Activia commercial is also the most successful example of a brand capitalising on the growing trend of ‘trackvertising’.

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The Top 20 Most Shared Online Video Ads For July 2014
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5 Social Video Facts Every Marketer Should Know About the World Cup and Super Bowl

The World Cup turned out to be the biggest marketing event of all time, and the Super Bowl is, of course, the annual Belle of the Advertising Ball. Both attracted millions in sponsorship and merchandising rights, and we present 5 key findings that brands can learn from as they launch their next tentpole marketing event.

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Best Branded Vines of the Week: 16th July 2014

When it comes to social media, one of the most important things is to follow the viewers to where they are watching content the most. Vine is currently the best place to quickly grow an audience, so let's take a look at some of the best branded Vines of the past week.

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Best Branded Vines of the Week: 16th July 2014
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