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Tag: branded video

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A Quarter of Branded Video Shares Happen in the First Three Days: Unruly's Social Diffusion Curve

Unruly has unveiled something they call the "Social Diffusion Curve," which shows the life of a video measured through its shares.

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A Quarter of Branded Video Shares Happen in the First Three Days: Unruly's Social Diffusion Curve
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More Delicious Video Good News: Ooyala's 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices.

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More Delicious Video Good News: Ooyala's 2012 Report
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The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber

November was a dangerous month on the Unruly Global Ads Chart . Snowmen risked life and limb on dangerous quests, extreme sportsmen threw themselves in harm’s way and a gang of cartoon critters were horrifically mangled as a warning to others. Online audiences are most likely to share videos which put a smile on their face and spring in their step.

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The Top 20 Social Video Ad Campaigns for November 2012: Danger, Travel, and Bieber
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The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…

This month’s video ads chart, from Unruly Media , should come with a health warning. Daredevils skydiving from space, headless magicians, and crumbling elevator floors – October was not a month for the faint of heart. Recent research has found that the secret to social video success is creating content that elicits the strongest emotions from its viewers

More: The Top 20 Social Video Ad Campaigns for October 2012: Redbull, GoPro, Coke, LG, and More…
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The Mekanics of Storytelling for Branded Social Video Ad Campaigns: Interview with Mekanism

I recently had the pleasure of talking with Brendan Gahan , Director of Social Media at Mekanism , a digital ad agency that works with brands to tell stories with their video ad campaigns.

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ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series

I know, the word branding brings to mind red hot steel and the smell of burning cowhide, but I assure you, the branding of online video is, generally, less painful or gross smelling. This type of branding can help you make that original web series you have been writing. Branding Original Web Series Now, to some, it might sound like selling out, while to others it sounds like the economics of business

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ZoomTilt Matches up Filmmakers with Sponsors for Branded Original Web Series
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Online Video Weekly News Round Up - Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with normal operations and excessive watering to fight off massive drought conditions (even in like 30% of Wisconsin actually).

Here is the original post: Online Video Weekly News Round Up - Storm the Bastille Edition
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How Far Would You Go to Get A Free Pack of Fantastic Delites? Video Marketing That Is Hilarious...And A Bit Scary

July has been a treasure trove of brands using video in great ways to promote their business.

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Brand Mentions in Social Video Content Have No Effect on Sharing Potential

That’s according to fascinating new research carried

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What Distribution Strategies Are Most Effective for Branded Video Marketing? [ReelPop Q&A]

ReelPop Q&A is a weekly question and answer series made possible by Poptent .

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