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Tag: brightcove

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World’s Top Brands Head to San Fran for #ReelSummit Tomorrow

The 2014 Reel Summit starts tomorrow and we've created a hashtag - #ReelSummit – so that all the inspiring content creators, brands, marketers, and video producers who are converging on San Francisco can share what they’re seeing, hearing, learning, and thinking with their clients, customers, colleagues, and communities across social media.

Original post: World’s Top Brands Head to San Fran for #ReelSummit Tomorrow
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Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized)

See the original post here: Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable
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Brightcove Enhances HTML5 Monetization Across Multiple Platforms

Trying to get ads to play across a variety of platforms: desktop, mobile, tablet, etc. can be a headache.

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Brightcove Enhances HTML5 Monetization Across Multiple Platforms
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Online Video Weekly News Round Up - CES 2013 Edition

It's CES week and the press releases already started pouring forth on Monday. Since I won't be at CES this week I'll just compile all the interesting ones into this news round up for you. Some interesting things in terms of integration and TV everywhere ...

See original here: Online Video Weekly News Round Up - CES 2013 Edition
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Weekly Online Video News Round Up - Don't Wear White Edition

Labor Day has come and gone. So put away those white pants, summer's over

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Weekly Online Video News Round Up - Don't Wear White Edition
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Monetize Your Online Video Content With These Paywall Solutions!

I have been working on this article for some time, since I came to realize that there was no information on their site about getting set up, how much it cost or even where to look. There's so much information to plow through and the fine print at some places is tricky, I thought I'd ...

Read more from the original source: Monetize Your Online Video Content With These Paywall Solutions!
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Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is that their product gets content publishers and marketers thinking about full-on, simultaneous, dual-screen strategies, because that's probably the future - stream video to one platform and stream relevant, additional rich media to another for the same viewer

Read the original post: Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?
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Monetize Your Video Content with New Vzaar Paywall Partnership

Vzaar, the online video hosting service, is giving you a new way to monetize your content through a new partnership with

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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?

Yes, even the Olympics is getting in on the live streaming action this year. Now, no matter where you are or what timezone you’re in you’ll be able to catch you favorite Olympic events either live or on-demand

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2012 London Olympics to be Largest In-Stream Video Advertising Event Ever?
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Brightcove Integrates WideVine DRM, Adds Paywall Solution

It’s the NAB Show everyone! No, I’m not there.

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Brightcove Integrates WideVine DRM, Adds Paywall Solution
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