Brightroll, this week, announced a new dashboard-based offering called AudienceConnect which gives in-flight audience measurement and optimization in a single place. It ties into Brightroll TAG,

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter.

Brightroll has announced three new tools that will be integrated into their real-time video ad exchange, BRX, to help digital video advertisers get more out of their campaigns and hopefully to move them towards purchasing more. “Buyer tools have become increasingly critical as advertiser spending continues to move to digital video,” said Tod Sacerdoti, CEO ...

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes per video on average and ads are still at 0.4 minutes.

comScore has released the October 2011 Video Metrix report and the first thing that caught my eye, which I prognosticated on over a month ago, was Tremor Video topping one billion video ads a month, and they did it... and are continuing to close in on Hulu who is just about 250 million ads up on them

IAB Canada and Brightroll recently put out their video advertising report for October and it seems that things are heating up for our [America] northern neighbors. It makes sense since Canadians top the world in online video consumption (20.2 hours per viewer per month) and roughly 22.3 million Canadians (90% of Internet users there) are watching video monthly.

Brightroll has released their latest numbers in regards to what US publishers are doing with online video and where they get their advertising. The thing they found that was really interesting was that 50% of publishers who responded state that they work with five or more ad networks! To me that means a big pain in the butt for managing it all and a fragmented online video advertising revenue channel

This was one of the biggest weeks in history for technology-related news, as the world mourned the passing of Steve Jobs.

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange.

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011