If you read my previous article about Mixpo's new interactive video ads , called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, Head Product Marketing dude (and main artful project namer?!), who was more than happy to expound upon all the finer points of the Mixpo Frameworks, so off we go! Mixpo Interview - Frameworks Interactive Ads [Me] In the multivariate testing does that include different frameworks so you can say check the effectiveness of the Badge vs. the Bug for a campaign and some specific product or creative?

You gotta love Vimeo.

I think that we can now officially claim the time of the connected TV is upon us. Even Lenovo is now getting into it. I guess they weren't satisfied with simply passing Dell as second largest PC maker now they want to start busting in on companies like LG, Sony and Samsung.

Some people may view the mobile and online app HBO GO as a good idea with limited appeal, which is fair, since not everyone can use it, even those who currently subscribe to HBO.

I actually wondered if this was something cable providers were chewing on in regards to the increased popularity of Netflix and Hulu.

Each Friday, Jeremy Scott writes a weekly viral video marketing column where he highlights the most interesting viral videos and analyzes viral video trends of the week. Videos that feature pets and animals are often in the mix and even those that may identify themselves more as "dog people" would have to admit that videos with cats do quite well

Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It's one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure. Plus, when you have transcription files in multiple languages, it causes YouTube to feature and highlight your videos in even more spaces in other countries

Time Warner Cable has announced that their TWCTV app is coming to Android Tablets but it won't allow you to watch TV, only to do some things like control your DVR and act as a remote. That's sort of a let down, really

After taking a week off for the Thanksgiving holiday, we return with part two of our four-part series on selling video. You can catch up on Part 1 here if you missed it. When you're selling video online, there are really only two main options: physical media or digital?

It wasn't very long ago that Google moved to a new design for their "Google navigation bar" that sits across the top of the browser, creating a simple but bold black bar with simple links to other Google services. Today Google announced the next evolution of that Google bar, which begins rolling out to users immediately (I'm not seeing it yet on my end), and it looks pretty sweet