The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.

We’ve written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp – BUT, not YouTube.

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...

Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.

Any guesses on what many views or how much time? Well, AccuStream took all the guesswork out of the equation with their latest research as they totaled up views and time spent watching profession and user-generated video content for all of last year.

Yahoo! commissioned a study to help digital marketers understand how they could take advantage of web video marketing, which is an evolution occurring on three fronts: video consumption habits, viewer content sharing and the actual video content.

Bytemobile said that 60 percent of mobile traffic is generated by consumers watching video, with demand strong from midday to midnight.

Brand marketers are continuing to work with professional contents to create web video marketing content.