While creating audiovisual content is not difficult, marketers due need to take a number of steps if the campaign's goal is to create a viral video marketing effort.

YouTube and Campaign Magazine have teamed up to launch the YouTube Ad of the Year competition which challenges agencies and brands to enter the most 'creative and engaging ad on YouTube in the last 18 months', says Ian Darby, ...

Interesting content that makes a viewer want to share it with friends is one key component of viral video marketing campaigns, but the campaign doesn't just materialize if the content is posted to the web.