It’s a digital world.

I interviewed Orabrush’s Chief Marketing Officer Jeff Harmon, to talk about how they used YouTube to sell over a million units of their tongue cleaner and sign major deals with big box stores, and why they say you have to “screw viral videos” if you want to be successful with today’s online audiences’ increased social expectations.

Some members of the YouTube community are searching for workout videos, fitness tips, and the best advice on how to get a ripped body and six pack abs.

I often use the Orabrush case study when I teach the Digital Marketing and Social Media Marketing courses in the Rutgers Mini-MBA Program.

VideoNuze has a good piece today about online video pre-roll ads and user behavior.

Sunday Sky, an e-commerce video solutions provider recently released a report called “The State Of Video In E-Commerce – Q1 2011″, which attempts to summarize and provide an update for the latest trends in online retailers’ use of video. The company found that e-retailers are adopting video in huge numbers, with Zappos serving as a featured “case study” for the report

Most advertising campaigns rely on the idea that consumers will find it within themselves to engage with a product based on the advertisement alone. While this can be affective, it’s also an example of not using your relationship with your weblebrity (web celebrity) to its full potential.

I interviewed Chris Quigley, Co-founder of the buzz marketing company, Viral Ad Network, about why and how companies should engage in social causes using video. Chris also shares the special benefits that social video campaigns can have for charities, and we add some of our own tips for businesses on how to do their own social video in “cause marketing.” What Exactly is “Cause Marketing?” According to Wikipedia , cause marketing, aka, “cause-related marketing,” generally refers to any type of marketing effort, or marketing relationship, for social and other charitable causes.