On July 25, 2007, Mary Madden, Senior Research Specialist for the Pew Internet & American Life Project, said, “Young adults are the most ‘contagious carriers’ in the viral spread of online video.”

Video marketing content is becoming a prime vehicle for marketers to reach prospective customers and, globally, some geographic locations actually mandate online video content.

After releasing a number of videos that went viral, the Children's Television Workshop has created an interactive video designed to teach children about science.