I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being available, not because they’re more effective, etc. Right now, I’m in the planning stages of my own original web series and length of each episode was a topic of discussion with the team (really, there’s just two of us at present)

Forrester expects that 112.5 million adults, or one-third of the adult population, will own a tablet by 2016, a revision of its previous forecast of 82.1 million. That’s a huge jump, but it’s not just from the iPad3 announced last week. The increase is due to the success of the Kindle Fire and Nook Tablet too, Forrester says

I got an advance sneak peek at Ooyala's Video Index for Q4 2011 , and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then sums it all up in nice tidy packages every quarter for the industry.

Online video advertising is finally catching up to consumer viewing habits. The growth rate of video ad views in the third quarter outpaced the growth rate for video views for the first time, according to new data from video technology company Freewheel

Video advertising is quickly seeping into every aspect of online life, and why shouldn't it? With the new partnership between Innovid and SpotX, advertisers using the latter can use the iRoll Apps of the prior and create interactive and social video advertising campaigns out of standard pre-roll creative.

The flames are on full blast in the tablet world as Amazon has released their new Kindle, the Android-powered Kindle Fire.

Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Videeo & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement.

I sat down and chatted with Scot McLernon (sorry for the surname error Scot), Chief Revenue Officer with YuMe, about the new list of options they’ve recently made available for online video advertisers. The new

TidalTV, which is a large online video advertising network, has come out with a new whitepaper,Video’s Great CTR Debate which talks about varying CTR by sector, age, content, daypart and geography. They say that only by applying all of these various factors will you be able to get a true idea of your campaign effectiveness. Their quick example was, though a CTR of 1.2% is above the industry average — only an analysis of specific norms will reveal if that goal is high or low for a sleep aid targeting 55+ consumers on weekday mornings.

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. For more on how to enhance the social impact of your videos, check out this week’s New Media Minute: The Social Video Effect Click here to watch the embedded video