A lot of advertisers will often focus on a single form of advertising when creating a campaign for a client but it turns out, diversification is more vital than some think. The question is, what are the best combinations of advertising.

Yet another report on the connectedness of our TVs has been released and shows that some one in five US households have a connected TV be it solo or through a game console. In fact, game consoles lead the charge, but that’s sort of a recent development.

The new Emerging Video Service VI report from Leichtman Research Group shows that around 38% of US Homes now have a connected TV in them. I’ve been telling everyone for about a year that this was going to play a major role in online video consumption soon and you all should have started looking at ...

As advertisers, we often wonder where exactly all those impressions are going when we do a placement and more importantly, are people really seeing them. Now, YuMe is giving us answers to those questions with their new video ad Placement Quality Index, announced today . The new YuMe Placement Quality Index (PQI) is a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties

I got an advance sneak peek at Ooyala's Video Index for Q4 2011 , and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then sums it all up in nice tidy packages every quarter for the industry.

Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does.

In my recent Hulu AdZone article I talked about how ads online needed to step back from the "here's the brand - now here's the call to action" format and make their ads more entertaining, like companies do during the Super Bowl. For a long time I've also been saying that TV advertisers need to take a more interactive approach to their ads, and Shazam helped do just that this year. It's not complete interactivity, but it will have to do until everyone has a connected TV.

ReelSEO's own Mark Robertson spoke last October at the

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES. Aside from a stunning, and I mean stunning

Continuing the trend of screen convergence, Boxee has released the USB Live TV dongle for its Boxee boxes along with version 1.5 today. For those that don't want a full-on premium TV subscription, but do want local channels, can now get that along with your online video entertainment without the need to buy an all new television.