YouTube has finally updated their iOS app to include live streaming and a host of other features such as easier access to new uploads from those channels you subscribe to. You can also now queue up videos to play via your connected TV from the comfort of your own sofa.
A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed
Happy 2013! If 2012 was any indication on where online video is going, then 2013 is set to be a major year again for several parts of the industry. As we watch it unfold it's always nice to see what's going on in areas that ...
As the integration of web and TV gathers pace, and the profile of online video continues its meteoric rise, what is the best choice for smart TV viewers in the UK?
I had to turn on the heat on Monday, wake up was 61 degrees in the house and that was enough to make me fire it up. It might not last as it seems like we might get some indian summer here
YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like YuMe Ads, Connected TV, mobile, and banner ads accounting for a small fraction overall.
YuMe teamed with IPG Media Lab to do an extremely interesting study on ad effectiveness which included biometric tracking for emotional response, attention. With bio-feedback and eye-tracking, I do believe it might be a one of a kind study for online advertising, plus, I'm a science nerd of Peter Parker proportions, so I'm totally excited to dive into it! So all that fancy schmancy technology they used should have given some pretty interesting insight into what it is people are doing, how they're consuming, how they react and how they look at online advertising. But, as with all studies, I first want you to see how they collected the data, so here it is
It's a week of provocative openings for me I guess and no matter what anyone says, length and size do matter... especially in regards to online video.
Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing by country and region so you can optimize your pre/mid/post-roll campaigns. For Ooyala's part, they pulled the numbers from their network of publishers
Labor Day has come and gone. So put away those white pants, summer's over
