comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and a user-generated product video that was created and submitted by ...

Brand marketers are continuing to work with professional contents to create web video marketing content.

There’s a new report out from eMarketer called “7 Trends for Video Advertising Engagement.” It’s a 23-page affair examining the ins and outs of video marketing engagement—how to engage viewers, how to measure engagement levels, and much more. It’s exhaustive on the topic of online video ...

Successful viral video marketing campaigns utilize short-form content that is between :15 to :30 seconds in length, with Consumer Packaged Goods (CPGs) driving nearly 20 percent of social video views.

With the close of the Consumer Electronics Show 2011, and so many exciting and innovative new products revealed, I thought it would be appropriate to look ahead at where these technologies will take the video-viewing world, ...

Today I went to fill out my FAFSA, that application for federal aid. Problem is my browser isn't compatible. Not just IE, or firefox, or chrome.