BlogWorld Expo, an industry event that we've been a part of for a few years, was originally focused on bloggers and podcasters.

First, tell a story about people. In B2B videos, it’s not enough to merely demonstrate, explain or show a product. Successful business video presentations, those that lead to more clicks or a phone call, are resonant, authentic, compelling and memorable.

I have used

ZoomTilt, which I wrote about a while back , is in the business of finding talented filmmakers who have got financially sustainable web series they want to make. In order for them to be financially sustainable, they need to appeal to brands who will sponsor them and to audiences who will help generate revenue to offset production costs. Now, ZoomTilt has announced the five finalists in its TV Reset contest.

I recently had the chance to talk to Chris Keating, VP of SEO and Conversion Optimization at Performics .

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ” Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing ” to guide us through the recent changes Google have made to the ranking

In Part 1 of our interview with Touchstorm's Alison Provost and Jeff Martin and KBS+P's Jonah Bloom, we talked a lot about what these two companies want to achieve for brands through editorial video content.

It doesn't matter whether you are producing video for fun, profit or to market your brand, products or services, all video content has some kind of strategy surrounding it whether you are aware of it or not. In this week's Creator's Tip, we address the most important key for your video marketing content strategy to ensure you are getting the views you are aiming for and providing content your viewers will find valuable. Click here to watch this video

ReelPop Q&A is a weekly question and answer series made possible by Poptent .

The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.