Different ways small businesses can create video content for B2B and B2C video marketing.

An effective video marketing trend is to create video landing pages relevant to the video's content that direct users towards specific engagement tasks.

Trendsetting web video marketers will continually strive to create video campaigns that incorporate new ideas, techniques and technologies.

To improve the chances of online video content becoming a viral video marketing effort, marketers need to create video that doesn't replicate broadcast commercials and promote the content through different sources.

According to a study published by King Fish Media, Hubspot and Junta 42, 13 percent of marketers currently create video emails while 72 percent of marketers utilize online video content to educate audiences about their products and services.