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Tag: demographics

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Translate Your Closed Captions & Reach a Wider Global Audience

80% of YouTube views come from outside the U.S., and nearly 70% of views come from non-English speaking countries. If you want to reach an international audience, then translating your closed captions into other languages gives your brand a huge opportunity to expand your potential share of the global market.

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Translate Your Closed Captions & Reach a Wider Global Audience
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ATTENTION: This is Your Perfect Audience for Video Advertising [Infographic]

In a world where billions of pieces of digital content are vying for the viewer's attention across different devices, how can publishers and advertisers reach their target audiences and make sure that those audiences

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Reddit + Video: A Comprehensive Guide for Video Marketers

Proclaiming your website to be the "front page of the internet" takes some chutzpah, but in the case of Reddit, there is a lot of truth in that assertion. Reddit attracted 135,017,412 unique visitors in Aug 2014, and is arguably, the source for everything shiny-new, and popular on the internet today

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Reddit + Video: A Comprehensive Guide for Video Marketers
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VidCon, YouTube Apps Permissions, and vidIQ [TubeTalk #30]

How do you get the most out of VidCon?

View original post here: VidCon, YouTube Apps Permissions, and vidIQ [TubeTalk #30]
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YouTube UK Offers Insight into its Users' Behaviour [Infographic]

Google UK wanted to show that UK YouTube users weren't an anti-social lot with no friends and no interactions online, but were actually pretty active and engaged. So, they teamed up with Ipsos and produced a nifty little infographic that gives the world some insight into British Internet habits

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Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time.

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Publishers See Major Opportunity for Mobile Video Monetization [Report]
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Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news?

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Online News Video Reaching Saturation Point? [Report]
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Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central

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Tumblr Sees Dollar Signs in TV Partnership with Viacom
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American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscar are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%

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American Express Wins the Oscar for Brand Ad Effectiveness
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Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing.

Read more: Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]
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