Nielsen just put out the March 2012 numbers of smartphone penetration in the US and for the first time, it’s topped 50%. That means an estimated 150 million

Teens are a key demographic for a lot of brands and companies, so understanding what they are doing is vital to getting into their heads. Turns out, according to new research from Pew Internet, what they’re doing, is video based. Perhaps more than any other demographic, teens have embraced online video with a full 27% ..

Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive. Among the findings of the report was the fact that 46% of online video viewers would check out a new product ...

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals

YouTube is set to change up the way it’s placing ads on its video channels. Move over demographic targeting, hello Sponsorship deals. A sponsorship package includes companion display ads, overlay and pre-rolls to give a brand complete placement on certain channels.

One of the most important aspects of The YouTube Creator Playbook is YouTube Analytics, which went from a passing mention (as YouTube Insight) to getting top billing in the new version.

Google Plus continues to get more open bit by bit, and just today made the service available to teens age 13 and up . Previously, Google Plus was restricted to people 18 and up. Along with the wave of new teenagers, Google Plus is also getting new privacy and security features--a fairly important thing if the service is to become something parents encourage their children to use.

Alexei Oreskovic of Reuters reports that “roughly 60 hours of video is now uploaded to YouTube every minute.”

The YouTube Creator Playbook is an awesome guide to follow when making your videos.

We all knew this would have to happen sooner or later.