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Tag: demographics

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Publishers See Major Opportunity for Mobile Video Monetization [Report]

Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time.

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Publishers See Major Opportunity for Mobile Video Monetization [Report]
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Online News Video Reaching Saturation Point? [Report]

Pew put out the State of the News Media 2014 and it took a long look at online news video including who watches, how it's growing and what the future might hold. Are you watching a lot of online news?

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Online News Video Reaching Saturation Point? [Report]
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Tumblr Sees Dollar Signs in TV Partnership with Viacom

Tumblr has succeeded in wooing TV to its platform, or at least Viacom. The plan it seems is to co-brand campaigns that tie to specific shows on their channels like MTV and Comedy Central

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Tumblr Sees Dollar Signs in TV Partnership with Viacom
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American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscar are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%

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American Express Wins the Oscar for Brand Ad Effectiveness
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Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing.

Read more: Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]
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Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]

While there might be reports of Facebook's death with certain demographics, they are greatly exaggerated as it still dominates the charts in penetration, account ownership and activity and its major demographic seems to be in the 25-34 range while YouTube has almost a third of its users in the 16-24 range.

See more here: Facebook, YouTube, Google+ Top Mobile Social App Usage [Report]
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TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Continue reading here: TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]
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Programmatic Video Ad Buying: A Nuts and Bolts Guide

Programmatic video ad buying is changing the face of video advertising, as we see automated systems make the media buying decisions rather than individuals. Still confused? Read our handy nuts and bolts guide and find out the benefits for ad buyers and publishers.

More: Programmatic Video Ad Buying: A Nuts and Bolts Guide
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Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]

Millennials are the most internet savvy generation yet and if you want to reach them through advertising then you better make sure you are using mobile video ads via smartphones. Also ads in apps were more effective amongst Millennials than ads in streaming video.

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Smartphone Video Ads Over 100% More Effective with Millennials Than TV [Report]
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By 2015, 90% Of Web Video Consumption Will Come From 18-34 Demographic

We’ve proliferated plenty of infographics on this blog, but a recent offering from Getty Images ‘ iStock service switches up the format with a ‘video infographic’ regarding the growth of online video. The retro-themed animation provides some interesting stats about current industry trends; most interestingly, it reveals that, by 2015, 90% of web video consumption will come from the 18-34 demographic. The statistic is a telling one that counters a recent study

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