Machinima is one of YouTube’s largest multi-channel networks generating over 2 billion (with a “b”) views per month worldwide across its 7,600+ channels and 213+ million subscribers that traditionally tend to produce and watch programming geared towards hardcore gamers.
Read this article: Guess What Precentage Of Machinima’s Audience Is Female
YouTube offers a diverse array of tools for its creators, and a new addition to the arsenal will help answer burning questions like ‘How do viewing habits change by age?’, ‘What are women watching as opposed to men?’, and ‘What does Des Moines, Iowa think?’.
The IAB has a study that shows that 45 million unique visitors from the USA watch Online Professional Online Video.
Second screen engagement in the UK continues to have a positive impact on the viewing public as they turn to their mobile and tablet devices, not only to watch on demand TV but to interact with brands that are pushing their social media presence via TV advertising.
It’s no secret that the average YouTube viewer is fairly young. The site’s demographics page reports that 30% of its users are under 34, but that’s a conservative estimate; after all, it doesn’t include anyone under the age of 18, a group that includes millions of YouTube fans. When you look at what’s popular on YouTube, the results skew dramatically toward a younger generation
Taken from: As Early Adopters Grow Up, Will YouTube’s Audience Age In Place?ComScore has announced their February 2013 U.S.
A new report shows us how Canadians are reacting to online video advertisements and how those ads are being carefully targeted to specific age groups, gender and location within that country. We learn that Connected TVs are very popular indeed
There are some people who think that YouTube is just for the kids. But the stats don't lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else
Read the original post: Debunking YouTube Demographics Myths [Creator's Tip #78]SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide
A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers.
