According to Vuclip's July 2011 Global Video Insights Report, Apple's smart appliances are globally the most popular mobile appliance for mobile video consumption.

Video helps with SEO and audience conversions because online video is an engaging content format, videos provide shoppers with more product information, video content helps build customer relationships, and videos are easy to share.

When nonprofit organizations make online video the centerpiece to their development campaigns, the video content is able to effectively demonstrate the relevance of donations.