"Journey to the Claussen Pickles" is a one-minute video campaign promoting the Claussen brand's refrigerated pickle product.
Read more:There are an array of opportunities for media buyers to purchase online video advertising content.
Data from third-party ad server Media Mind found that mobile web and apps are used most during the evening between 7 p.m. to 9 p.m.
Why "premium" video advertising content may, in fact, consist of non-premium web content and how verification technology will help crack down on rogue publishers.
The traditional broadcast television upfront offers little in terms of flexibility, making it hard for online video advertising to grab media dollars.
Small companies are increasingly turning to video advertising as a cost-effective way to reach an audience.
The number of people viewing video content via a mobile appliance will grow from 52.5 million in 2015 from 17.6 million in 2010, with mobile video marketing spending growing to $1.4 billion by 2015.
News Corp.
Adapting television "tune in" marketing to reach online video viewers.
American political groups are expected to spend more on digital marketing in support of the 2012 presidential candidates.
