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Tag: digital

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How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season

Read more here:
How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged
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How to Make YouTube Collaborations Actually Work for Brands

Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate.

Originally posted here:
How to Make YouTube Collaborations Actually Work for Brands
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Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

It's slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.

See the article here:
Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment
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The Missing Piece of the Video Ad Puzzle: Content Plus Monetization

Video is an integral part of almost every publishers’ digital content strategy. Or it should be. Much of the conversation for publishers about video advertising centers on content: where to get it, how to optimize it and how to get their audience users to view it.

The rest is here: The Missing Piece of the Video Ad Puzzle: Content Plus Monetization
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What Really Goes Into Making a Great Viral Video?

Everybody seems to want that 15 minutes of fame for their video, to capture that “lightning in a bottle” moment and monopolize water cooler conversations in offices across the country. But the question is, how do you get it?

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What Really Goes Into Making a Great Viral Video?
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9 Best Branded Instagram Videos of the Week: 29th April 2014

NatGeo, GoPro and NBA are among the most successful brands on Instagram Video when it comes to likes and engagement.

Visit link: 9 Best Branded Instagram Videos of the Week: 29th April 2014
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Digital Transformation: What Has it Got to Do With Online Video?

Is YouTube the world’s second largest search engine or the world's second largest social media site? And what is Digital Transformation anyway? These, and other questions, will be addressed at the ÜberTube Brand Summit this week

See the rest here: Digital Transformation: What Has it Got to Do With Online Video?
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Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%

The broadcast of the Seattle Seahawks' victory over the Denver Broncos drew in 111.5 million viewers, making it the most-watched TV event in U.S. history. But, a disappointing performance by the ads that aired during the 2014 Super Bowl saw shares of branded videos drop by almost 25% last quarter.

See more here: Sharing of Online Video Ads Aired During Super Bowl 2014 Down 29%
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Amazon Nets Old HBO Shows for Prime Members

Is the Amazon Prime/HBO deal really the big win that some say it is for Amazon? Or is it just HBO beginning to expand their digital footprint and monetize some old content they have had laying around for years?

More: Amazon Nets Old HBO Shows for Prime Members
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Streaming Media East 2014: Be There or Be 4:3!

TVE to H.265 and MPEG-DASH will all be talked about at Streaming Media East. If you don't know what all those are, don't worry and just get to the show.

Go here to see the original: Streaming Media East 2014: Be There or Be 4:3!
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