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Tag: digital

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Four Video Ads that Define the Scottish Independence Referendum

With the vote for an independent Scotland just days away, both camps have taken to the internet to argue their case. As we have come to expect in the modern age, video advertising is playing a huge part in conveying each side's respective message to Scottish voters, who are being asked to answer either Yes or No to the question: “Should Scotland be an independent country?”

Read more: Four Video Ads that Define the Scottish Independence Referendum
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Rio 2 following Frozen’s footsteps with Sing-Along release

Read More: Rio 2 following Frozen’s footsteps with Sing-Along release
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Donald Glover to voice Spider-Man in Ultimate Spider-Man: Web Warriors

Read More: Donald Glover to voice Spider-Man in Ultimate Spider-Man: Web Warriors
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Read the first chapter from Frozen‘s literary sequel, Anna & Elsa: All Hail The Queen

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Read the first chapter from Frozen‘s literary sequel, Anna & Elsa: All Hail The Queen
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Oscar needs Best Animated Performance award

View article: Oscar needs Best Animated Performance award
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Taipei-based animation house known for cartoon news clips to try to expand to the states

See original article: Taipei-based animation house known for cartoon news clips to try to expand to the states
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Disney launches online series for The Muppets

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Disney launches online series for The Muppets
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How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged

Sports content creators face different challenges and opportunities than creators in any other category on YouTube, and other digital platforms. These unique, sports-specific issues include: working with content with a short shelf life, and keeping an audience through an off-season

Read more here:
How Second Screen and Viral Content Are Keeping Canadian Sports Fans Engaged
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How to Make YouTube Collaborations Actually Work for Brands

Collaborations are an integral part of the YouTuber community and it is via this joint exposure that both parties have the opportunity to grow their audience at an impressive rate.

Originally posted here:
How to Make YouTube Collaborations Actually Work for Brands
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Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment

It's slightly alarming how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.

See the article here:
Video ROI: 3 Tips to Help You Get the Most Out of Your Video Investment
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