Three pitfalls for video advertising to avoid include determining if adviews are being sold bundled or as a single CPM, the page adjacency of the channel the video ad runs on, and avoiding stream adjacency.

Instead of just specifying guaranteed video views, clients are increasingly asking agencies to meet specific "earned media" video views, generated through seeding videos on the web as part of a viral video marketing program.

Incentivized viewing, in which viewers receive something for watching a video advertisement, can increase watch-to-completion rates and post-view social interactions.

By 2015, YouTube predicts that 50 percent of all video advertising units will include a cost-per-view component.

Eyeview Digital's technology enables advertisers to customize video ads in real time, targeting audiences by demographics and geography.

Local television stations can increase their audience reach by incorporating online video into their digital communications plans.

Breakmedia's The 2011 Digital Video Advertising Trendsstudy cited both lack of standardized metrics and difficulty measuring ROI as the top barriers to online video advertising adoption.

Online video marketer guide RealSEO caught-up with CEO David Maher-Roberts at the Digital Hollywood conference in Los Angeles last week, to fire some questions at him. It's all about optimizing entertainment choice and consumption for ...

Old Navy launched a Halloween-themed video campaign created in concert with DumbDumb, the digital content company formed by actors Jason Bateman and Will Arnett.