The adage ‘Content is King’ is now becoming something of a cliché, rolled out regularly to prove the author’s understanding that it’s not just hits that count, but how people perceive your message and what they do with it, turning viewers from passive observers to willing propagators of your content is obviously crucial. A central component of this – creating a synergy between online video and social networking- to the extent that your audience become co-curators in your campaigns. Coca Cola & the “Content 2020 Project” – Video + Social Marketing There is a pressing need to go one step further than simply making an interesting or entertaining sales pitch.

The Consumer Electronics Association (CEA) just released a new report looking at the devices on which consumers consume video content. Not a big surprise that TV is still the number one platform. What may be surprising are the platforms that aren’t really contributing all that much to the overall

Probably the most unheralded videos on the web are how-to videos, and yet, they are some of the most popular.

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.

The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV . The company also uncovered several interesting trends regarding social activity. Meanwhile, electronic program guides are starting to incorporate social buzz about shows, such as the iPad app from TV listings service Veronica Magazine in Holland, which might prove an interesting template for how to weave social buzz into a program guide

So we should know by now that achieving viral status on a video should not be your goal.

I would rather have 10 video views from actual engaged viewers who are connecting to the content than have a million useless views from non-engaged or paid viewers.

The Hollywood Reporter have cited a source that says Google has made some regulatory filings that look like a pre-cursor to a pay TV system and would see Google filing for “cable TV franchise licenses” in Kansas City (both MO and KA). So the way I see it is this, cable operators and MSOs are not going to be too happy with Google trying to muscle in on their territory and clogging their bandwidth with great video content

ReelSEO's own Mark Robertson spoke last October at the

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES. Aside from a stunning, and I mean stunning