Product videos can have a huge impact on consumers who are looking for more information before they buy. A new report shows how the shopper uses online video content and how the growth of smartphones and tablets is influencing their viewing habits.
Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and how they share, etc. But some time ago I wrote a piece about when you should publish content based on what platform you're aiming for and this seems like a small update to that for mobile.
We’ve all read about the “channel-ization” of YouTube. If you’re a YouTube Partner who is interested in building a successful channel, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for your audience.
Similar to television advertising, the most effective lengths for in-stream online video ads are 15 and 30-second spots. However, the advantage online video advertising has over TV is that it can be delivered in the form of a pre-roll video ad targeted and personally relevant to a consumer based on his individual shopping behavior. The marriage of retargeting and video advertising is a match made in marketing heaven.
If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.
A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers.
33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I thought we'd take a look. Methodology The brand graph contains data and insights to , "…predict and reach millions of new brand loyalists and to inform and guide their overall advertising strategy and spend." It covers over a billion users (1.25) via the largest social interest graph containing over 500,000 websites so it's pretty big stuff
