Analysts are not yet sure if tiered pricing for mobile data plans will impact the effectiveness of mobile video marketing.

Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.

Since online video is an effective way to engage an audience, the effectiveness of web video marketing campaigns can and should be measured.

Grant Crowell, a regular contributor to ReeLSEO, the online video marketer's guide, interviewed Professor BJ Fogg about the effectiveness and challenges of using video in business.